Schindler, Pamela S., author.
Business research methods / Pamela S. Schindler. - Thirteenth edition; International student edition. - New York, NY : McGraw-Hill/Irwin, c2019. - 608 pages : illustrations ; 31 cm
Includes bibliographical references and index.
Part I - Building the foundation for research Part II - The design of business research Part III - Measurement Part IV - Collect, prepare and examine the data Part V - Analyze and interpret data Part VI - Stage 5 : Report the research Part VII - Research project overview
The Thirteenth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough and current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.
In English text.
978-1-260-09186-1
Industrial management--Research.
HD30.4 / S35 2019
Business research methods / Pamela S. Schindler. - Thirteenth edition; International student edition. - New York, NY : McGraw-Hill/Irwin, c2019. - 608 pages : illustrations ; 31 cm
Includes bibliographical references and index.
Part I - Building the foundation for research Part II - The design of business research Part III - Measurement Part IV - Collect, prepare and examine the data Part V - Analyze and interpret data Part VI - Stage 5 : Report the research Part VII - Research project overview
The Thirteenth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough and current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.
In English text.
978-1-260-09186-1
Industrial management--Research.
HD30.4 / S35 2019