Arenas, Chester Dave G., author.

Entrepreneurship in tourism and hospitality industry / Chester Dave G. Arenas. - Manila : Edric Publishing House, c2022. - 91 pages : illustrations ; 25 cm.

Includes bibliography.

Unit 1 : Introduction
Chapter 1 : Introduction to entrepreneurship
Chapter 2 : The role of entrepreneurship in hospitality and tourism industry
Unit 2 : Business Plan
Chapter 3 : Developing a business plan
Chapter 4 : Market analysis
Chapter 5 : Marketing strategies
Unit 3 : Business implementation
Chapter 6 : Starting and operating a business
Chapter 7 : Introduction to bookkeeping
Chapter 8 : Financial statement analysis




In English text.

9786218179073


Tourism--Management.
Entrepreneurship.
Hospitality industry--Management.
Environmental economics.

F G 155.A1 / A74 2022

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