Baran, Stanley J., author.
Introduction to mass communication : media literacy and culture / Stanley J. Baran. - Tenth edition. - New York, NY : McGraw-Hill Education, c2019. - xxv, 396, G-9, I-26 pages : color illustrations ; 28 cm
Includes bibliographical references and index.
Mass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and social media -- Public relations -- Advertising -- Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media
"Introduction to Mass Communication: Media Literacy and Culture personalizes learning for every student, no matter whom they are or where they are, by giving them a deeper understanding of the role that media plays in both shaping and reflecting culture, while also helping them understand their role in society through that process."--
In English text.
978-1-260-09236-3
Mass media.
Mass media and culture.
Media literacy.
P90 / B33 2019
Introduction to mass communication : media literacy and culture / Stanley J. Baran. - Tenth edition. - New York, NY : McGraw-Hill Education, c2019. - xxv, 396, G-9, I-26 pages : color illustrations ; 28 cm
Includes bibliographical references and index.
Mass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and social media -- Public relations -- Advertising -- Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media
"Introduction to Mass Communication: Media Literacy and Culture personalizes learning for every student, no matter whom they are or where they are, by giving them a deeper understanding of the role that media plays in both shaping and reflecting culture, while also helping them understand their role in society through that process."--
In English text.
978-1-260-09236-3
Mass media.
Mass media and culture.
Media literacy.
P90 / B33 2019