3G handy guide : retail store management / authored and edited by 3G E-Learning LLC. - New York, NY : 3G E-Learning LLC, c2019. - vii, 293 pages : color illustrations ; 23 cm

Includes index.

1 - Introduction to retailing 2 - Understanding the retail consumer 3 - Retail market segmentation and strategies 4 - Merchandise management 5 - Store operations 6 - Emerging trends in retailing

This handy guide provides the reader with an overview of the retail industry, concepts and processes, and the ability to understand a retails manager’s area of responsibility. Readers can also determine interest in a career in retail. When the term retail store is used, most functions and jobs are mentioned in the stores. How the term is translated for individual transactions depends on the nature of the business and the organisation chart of the respective company. Also, delivers essential business information and a clear understanding of what it takes to run a profitable retail operation while overseeing the day-to-day operations.


In English text.

978-1-98462-411-6


Retail trade.
Stores, Retail--Management.
Retail trade--Management.

HF5030 / T47 2019

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