Maleeha, Gull, author.

E-entrepreneurship / by Gull Maleeha. - Oakville, Ontario : Arcler Press, c2018. - xi, 329 pages : illustrations

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Includes bibliographical references and index.

Chapter 1: Entrepreneurship
Chapter 2: Cyberspace Entrepreneurship
Chapter 3: Online Market and Reputation of an E-business
Chapter 4: Consumer Behavior towards Online Purchases and its Processes
Chapter 5: Data Protection and Privacy Matters
Chapter 6: Entrepreneurship via Smart Phones and Social Media
Chapter 7: How E-Entrepreneurship Works?



E-entrepreneurship has granted opportunities to every individual without any discrimination of race, ethnic, religion and gender but this process has some complexities as well which requires skills and abilities to get through it. E-entrepreneurship has been presented in this book as strength to common individual. It is also important to know the process of being and E-entrepreneur. This book discusses in detail the different aspects of E-entrepreneurship, what it takes and how it works? It also discusses the challenges faced by such businesses and the entrepreneurs who adopt the concept of E-entrepreneurship.


In English text.

9781984603463 (e-book)


Electronic Commerce.
Entrepreneurship.

EBOP HF 5548.32 / G85 2018

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