Rodolfa, Bernardo Jr. B., author.

Events management : introduction to Meetings, Incentives, Conferences, Exhibitions (MICE), Festivals, & Other Special Events / Bernardo B. Rodolfa Jr. - Revised edition. - Intramuros, Manila : Mindshapers Co., Inc., c2022. - xii, 202 pages : illustrations ; 23 cm

Includes bibliographical references.

Chapter 1 : Overview of the MICE industry
Chapter 2 : MICE in Focus
Chapter 3 : Philippine Festivals and Other Celebrations
Chapter 4 : Personal and Special Events
Chapter 5 :Overview of the Event Management
Chapter 6 : The Event Industry in General
Chapter 7 : Your Role as a Manager
Chapter 8 : Getting Started : On Gathering Information
Chapter 9 : The Concept of the Event
Chapter 10 : Screening the Event Concept
Chapter 11 :Filling the Gaps of the Event Concept
Chapter 12 : The Event Proposal
Chapter 13 : Finalizing the Event Concept with the Event Team
Chapter 14 : The Event Execution and Evaluation


In English text.

9786214063215


Special events--Management.
Special events--Planning.

F GT 3405 / R63 2022

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