Badilla, Maria Criselda G., author.
Tourism and hospitality marketing / Maria Criselda G. Gatchalian-Badilla. - Revised edition. - Manila : Rex Book Store, c2021. - xii, 225 pages ; 26 cm. - (HRM-TOURISM series) .
Outcomes-Based Education (OBE).
Includes bibliographical references.
Chapter 1 : Introduction to tourism and hospitality marketing
Chapter 2 : The tourist market and segmentation
Chapter 3 : Tourism and consumer behavior
Chapter 4 : The marketing plan
Chapter 5 : The tourism and hospitality product
Chapter 6 : Pricing in tourism and hospitality
Chapter 7 : Promotional tools : advertising, direct marketing, personal selling, public relations, and sales promotions
Chapter 8 : Digital marketing
Chapter 9 : Distribution channels in the tourism and hospitality industry
Chapter 10 : Destination branding and marketing
Chapter 11 : Relationship marketing
Chapter 12 : Tourism an hospitality marketing and its future
In English text.
9786210427509
Tourism--Marketing.
Hospitality industry--Marketing.
F G 155.A1 / B33 2021
Tourism and hospitality marketing / Maria Criselda G. Gatchalian-Badilla. - Revised edition. - Manila : Rex Book Store, c2021. - xii, 225 pages ; 26 cm. - (HRM-TOURISM series) .
Outcomes-Based Education (OBE).
Includes bibliographical references.
Chapter 1 : Introduction to tourism and hospitality marketing
Chapter 2 : The tourist market and segmentation
Chapter 3 : Tourism and consumer behavior
Chapter 4 : The marketing plan
Chapter 5 : The tourism and hospitality product
Chapter 6 : Pricing in tourism and hospitality
Chapter 7 : Promotional tools : advertising, direct marketing, personal selling, public relations, and sales promotions
Chapter 8 : Digital marketing
Chapter 9 : Distribution channels in the tourism and hospitality industry
Chapter 10 : Destination branding and marketing
Chapter 11 : Relationship marketing
Chapter 12 : Tourism an hospitality marketing and its future
In English text.
9786210427509
Tourism--Marketing.
Hospitality industry--Marketing.
F G 155.A1 / B33 2021