Arenas, Chester Dave G., author.
Destination management and marketing/ Chester Dave G. Arenas. - Sta. Cruz, Manila : Edric Publishing House, c2022. - 71 pages : illustrations ; 25 cm
Includes bibliography.
Chapter 1 : Understanding destination management and marketing
Chapter 2 : Destination planning and tourism life cycle model
Chapter 3 : Tourism product Development
Chapter 4 : Destination marketing process
Chapter 5 : Destination branding
Chapter 6 : Destination community and stakeholder relationships and involvement
Chapter 7 : Information and communication technology in tourism
Chapter 8 : Business travel, business event and meeting incentives, conferences and events (MICE) management
Bibliography
In English text.
9786218179875
Tourism--Marketing.
Tourism--Management.
F G 155.A1 / A74 2022
Destination management and marketing/ Chester Dave G. Arenas. - Sta. Cruz, Manila : Edric Publishing House, c2022. - 71 pages : illustrations ; 25 cm
Includes bibliography.
Chapter 1 : Understanding destination management and marketing
Chapter 2 : Destination planning and tourism life cycle model
Chapter 3 : Tourism product Development
Chapter 4 : Destination marketing process
Chapter 5 : Destination branding
Chapter 6 : Destination community and stakeholder relationships and involvement
Chapter 7 : Information and communication technology in tourism
Chapter 8 : Business travel, business event and meeting incentives, conferences and events (MICE) management
Bibliography
In English text.
9786218179875
Tourism--Marketing.
Tourism--Management.
F G 155.A1 / A74 2022