Brand management /
edited by John Dixon.
- New York : Larson & Keller Education, c2018.
- vi, 249 pages : illustrations (some color) ; 27 cm
Includes index.
Ch.1 An introduction to brand and brand management Ch. 2 Various types of branding Ch. 3 Brand management: processes, strategies and its effects Ch. 4 Brand marketing and advertising Ch. 5 Essential aspects of branding. Index.
Managing a brand is an important aspect of business marketing. Brand management refers to the study and practice of understanding the needs and wants of the target audiences and then producing and marketing the products desired by the customers. Maintaining a good relationship with the customer is crucial for any business and brand management helps in this sector. This book is a compilation of chapters that discuss the most vital concepts in the field of brand management. The topics covered in it deal with the core aspects of this area. Those in search of information to further their knowledge will be greatly assisted by this textbook.
In English text.
9781635497953
Brand name products --Management.
Brand name products.
Marketing --Management.
CIR HF 5415.15 / B73 2018
658.827 / B783 2018
Includes index.
Ch.1 An introduction to brand and brand management Ch. 2 Various types of branding Ch. 3 Brand management: processes, strategies and its effects Ch. 4 Brand marketing and advertising Ch. 5 Essential aspects of branding. Index.
Managing a brand is an important aspect of business marketing. Brand management refers to the study and practice of understanding the needs and wants of the target audiences and then producing and marketing the products desired by the customers. Maintaining a good relationship with the customer is crucial for any business and brand management helps in this sector. This book is a compilation of chapters that discuss the most vital concepts in the field of brand management. The topics covered in it deal with the core aspects of this area. Those in search of information to further their knowledge will be greatly assisted by this textbook.
In English text.
9781635497953
Brand name products --Management.
Brand name products.
Marketing --Management.
CIR HF 5415.15 / B73 2018
658.827 / B783 2018