Miller, Sussna K., author.
Logistics management / Sussna K. Miller. - New Delhi : Random Publications, c2013. - viii, 264 pages ; 25 cm
Includes bibliographical references and index.
Contents
1.INTRODUCTION. Pattern of Global Economic Development. Creation of New Industries. Economic Potential of Passenger Space Travel. Space Agencies' Anti-space Tourism Policy. Future Scale of Space Tourism Industry. Imperative for Tourist Transport. 2. TRANSPORT INFRASTRUCTURE. The Management Challenge of Tourist Transport: Airports. Prospects and Challenges for Tourist Transport.3. STRATEGY IN TRANSPORTATION. Plantation Forests. The Environment Green Evaluation Programme. Literature Survey. Sustainable Tourism Development. Ecotourism. Turkey and Sustainable Tourism Development. Research Methodology. Findings and Discussions. Types of Activities. Why to Sell Alternative Forms of Tourism? Sustainable Tourism. Conclusion and Implications. 4. RISK ANALYSIS. Risks Analysis (Business). A/B Testing. Advertisement Research. Copy Testing. Experimental Techniques. Eye Tracking. Global Marketing. 5. E-COMMERCE AGENDA. The E-Business Agenda. The Role of Banks in the Internet World. Purchasing Decision Support Construct. Securing E-Commerce Web Server Vulnerabilities. 6. STRATEGY FORMULATION. General Approaches. Historical Development of strategic Management. Strategic Change. Information and Technology Driven Strategy. The Psychology of Strategic Management. Limitations of Strategic Management. 7. MANAGING SUPPLU ISSUES. Simulation Model in Hospitality Transportation. A Community Setting. The Tourism Development Model. Community Impacts. The Quality of Life. Game Play and Use of Controls. The End of the Game and Scores. Summary and Conclusions. 8. THE IMPORTANCE OF TRANSPORT. Road Transport. Rail Transport. Shipping. Regulation in Transport. Regulation within Europe. Cost Structures, Capacity and Utilization. Industry Performance and Marketing. Environmental Impacts of Transport. Marketing for Tourism. Product. Price. Promotion.8. STRATEGIC PLANNING. The Content A Communications Plan. Include all of Your Audiences. Budgeting in PR. Media Strategy. Media Evaluation. Case Studies. Onida Case. The Coke Wars. Staged Measurement. Bibliography. Index.
The Purpose of Logistics Management is to produce the finish goods as customer required at the shortest time, at the lowest cost and the highest quality. Fom Logistics point of view "Stable & Flexible". Logistics can follow Real market demand basis production. This book will be useful for students and businessmen of Supply Chain Management which plans, implements, and controls the efficient, effective, forward, and reverse flow and storage of goods, services, and related information between the point of origin and the point of consumption in order to meet the customer's requirements. The objective of the book is also to provide contemporary state of art inputs in the era of Logistics Management.
In English text.
9789382226178 (Hardback)
Business logistics.
Transportation --Management.
CIR HD 38.5 / M55 2013
CIR 658.78 / M618l 2013
Logistics management / Sussna K. Miller. - New Delhi : Random Publications, c2013. - viii, 264 pages ; 25 cm
Includes bibliographical references and index.
Contents
1.INTRODUCTION. Pattern of Global Economic Development. Creation of New Industries. Economic Potential of Passenger Space Travel. Space Agencies' Anti-space Tourism Policy. Future Scale of Space Tourism Industry. Imperative for Tourist Transport. 2. TRANSPORT INFRASTRUCTURE. The Management Challenge of Tourist Transport: Airports. Prospects and Challenges for Tourist Transport.3. STRATEGY IN TRANSPORTATION. Plantation Forests. The Environment Green Evaluation Programme. Literature Survey. Sustainable Tourism Development. Ecotourism. Turkey and Sustainable Tourism Development. Research Methodology. Findings and Discussions. Types of Activities. Why to Sell Alternative Forms of Tourism? Sustainable Tourism. Conclusion and Implications. 4. RISK ANALYSIS. Risks Analysis (Business). A/B Testing. Advertisement Research. Copy Testing. Experimental Techniques. Eye Tracking. Global Marketing. 5. E-COMMERCE AGENDA. The E-Business Agenda. The Role of Banks in the Internet World. Purchasing Decision Support Construct. Securing E-Commerce Web Server Vulnerabilities. 6. STRATEGY FORMULATION. General Approaches. Historical Development of strategic Management. Strategic Change. Information and Technology Driven Strategy. The Psychology of Strategic Management. Limitations of Strategic Management. 7. MANAGING SUPPLU ISSUES. Simulation Model in Hospitality Transportation. A Community Setting. The Tourism Development Model. Community Impacts. The Quality of Life. Game Play and Use of Controls. The End of the Game and Scores. Summary and Conclusions. 8. THE IMPORTANCE OF TRANSPORT. Road Transport. Rail Transport. Shipping. Regulation in Transport. Regulation within Europe. Cost Structures, Capacity and Utilization. Industry Performance and Marketing. Environmental Impacts of Transport. Marketing for Tourism. Product. Price. Promotion.8. STRATEGIC PLANNING. The Content A Communications Plan. Include all of Your Audiences. Budgeting in PR. Media Strategy. Media Evaluation. Case Studies. Onida Case. The Coke Wars. Staged Measurement. Bibliography. Index.
The Purpose of Logistics Management is to produce the finish goods as customer required at the shortest time, at the lowest cost and the highest quality. Fom Logistics point of view "Stable & Flexible". Logistics can follow Real market demand basis production. This book will be useful for students and businessmen of Supply Chain Management which plans, implements, and controls the efficient, effective, forward, and reverse flow and storage of goods, services, and related information between the point of origin and the point of consumption in order to meet the customer's requirements. The objective of the book is also to provide contemporary state of art inputs in the era of Logistics Management.
In English text.
9789382226178 (Hardback)
Business logistics.
Transportation --Management.
CIR HD 38.5 / M55 2013
CIR 658.78 / M618l 2013