Medina, Roberto G., author.
Entrepreneurship and small business management / Roberto G. Medina. - Third edition. - Manila : Rex Book Store, c2014. - ix, 235 pages : 26 cm
Includes index
Chapter 1. A perspective on entrepreneurship --2. The nature of small business --3. The ethical and social responsibilities of the entrepreneur --4. Entrepreneurial personality --5. The search for a sound business idea --6. Strategic planning for small business --7. The business plan --8. Forms of small business ownership --9. Organizing, directing, and controlling the small business --10. Marketing the small business --11. Determining the right location --12. Promoting the small business --13. Managing small business finance --14. Managing small business risk --15. Magna carta for micro, small, and medium enterprises.
Included in this educatio is a new chapter, Magna Carta for Micro, Small, and Medium Industries. Exercises at the end of each chapter, except the last one, are provided as well.
As with the original edition, each chapter is provided with a Summary, Questions for Review and Discussion, Suggested Items for Research, and a Mini-case.
It is hoped that this edition, like the original, will serve the needs of the students enrolled in entrepreneurship.
In English text.
9789712367267
Entrepreneurship.
Small business --Management.
New business enterprises.
F HD 62.7 / M43 2014
Entrepreneurship and small business management / Roberto G. Medina. - Third edition. - Manila : Rex Book Store, c2014. - ix, 235 pages : 26 cm
Includes index
Chapter 1. A perspective on entrepreneurship --2. The nature of small business --3. The ethical and social responsibilities of the entrepreneur --4. Entrepreneurial personality --5. The search for a sound business idea --6. Strategic planning for small business --7. The business plan --8. Forms of small business ownership --9. Organizing, directing, and controlling the small business --10. Marketing the small business --11. Determining the right location --12. Promoting the small business --13. Managing small business finance --14. Managing small business risk --15. Magna carta for micro, small, and medium enterprises.
Included in this educatio is a new chapter, Magna Carta for Micro, Small, and Medium Industries. Exercises at the end of each chapter, except the last one, are provided as well.
As with the original edition, each chapter is provided with a Summary, Questions for Review and Discussion, Suggested Items for Research, and a Mini-case.
It is hoped that this edition, like the original, will serve the needs of the students enrolled in entrepreneurship.
In English text.
9789712367267
Entrepreneurship.
Small business --Management.
New business enterprises.
F HD 62.7 / M43 2014