Marketing and salesmanship /
3G E-Learning, LLC.
- Second edition.
- New York : 3G E-Learning LLC, c2019.
- xiv, 359 pages : color illustrations ; 26 cm. +1 computer disc.
Includes index.
Chapter 1-Introduction to marketing management
Chapter 2-Managing marketing channels
Chapter 3-Marketing communications
Chapter 4-Promotion
Chapter 5-Sales management and personal selling
Chapter 6-Salesmanship recruitment, selection, and sales training
Chapter 7-Marketing segmentation, targeting & positioning
Marketing also raises an environment in the marketplace for healthy completion. Marketing efforts get the word out and pricing of products and services, this not only influences the planned consumers, but also reaches other companies competing for the consumers’ business. The heart of business success lies in marketing. Most aspects of business depend on successful marketing. The overall marketing umbrella covers advertising, public relations, promotions and sales. Without marketing, sales may crash and companies may have to close. Every successful business knows the importance of marketing and branding, but sometimes those principals get pushed to the wayside when it comes to internal, and sometimes external, documents. The importance of brand unity sales materials, proposals, and anything a potential customer sees can drastically impact your brand image. This book is systematically offers to the reader a wealth of concepts, theories and frameworks for analysing, formulating and implementing business marketing and sales strategies. Furthermore, shows how to bring sales and marketing together effectively once and for all, leveraging the strengths to build an stoppable force for growth.
In English text.
978-198462-4192
Marketing.
Selling.
HF5415 / T47 2019
Includes index.
Chapter 1-Introduction to marketing management
Chapter 2-Managing marketing channels
Chapter 3-Marketing communications
Chapter 4-Promotion
Chapter 5-Sales management and personal selling
Chapter 6-Salesmanship recruitment, selection, and sales training
Chapter 7-Marketing segmentation, targeting & positioning
Marketing also raises an environment in the marketplace for healthy completion. Marketing efforts get the word out and pricing of products and services, this not only influences the planned consumers, but also reaches other companies competing for the consumers’ business. The heart of business success lies in marketing. Most aspects of business depend on successful marketing. The overall marketing umbrella covers advertising, public relations, promotions and sales. Without marketing, sales may crash and companies may have to close. Every successful business knows the importance of marketing and branding, but sometimes those principals get pushed to the wayside when it comes to internal, and sometimes external, documents. The importance of brand unity sales materials, proposals, and anything a potential customer sees can drastically impact your brand image. This book is systematically offers to the reader a wealth of concepts, theories and frameworks for analysing, formulating and implementing business marketing and sales strategies. Furthermore, shows how to bring sales and marketing together effectively once and for all, leveraging the strengths to build an stoppable force for growth.
In English text.
978-198462-4192
Marketing.
Selling.
HF5415 / T47 2019