Badilla, Maricel Gatchalian, author.
Tourism marketing / Maricel Gatchalian-Badilla. - 2015 first edition. - Manila : Rex Book Store, c2015. - x, 224 pages : illustrations ; 25 cm. - (HRM-Tourism series) .
Outcomes-Based Education.
Includes bibliographical references and index.
Chapter 1 : Tourism marketing
Chapter 2 :The tourist market and segmentation
Chapter 3 : Tourism and consumer behavior
Chapter 4 : Tourism marketing
Chapter 5 : The tourism product
Chapter 6 : Pricing in tourism
Chapter 7 : Tourism promotions I
Chapter 8 : Tourism promotions II
Chapter 9 : Distribution channels in the tourism industry
Chapter 10 : Digital marketing
Chapter 11 : Relationship marketing
Chapter 12 : Destination branding and marketing
Chapter 13 : The marketing plan
Chapter 14 : What awaits the tourism graduate?
Chapter 15 : Tourism marketing and its future
Index
English text.
978-971237-119-6
Tourist trade--Marketing.
Tourism.
Marketing.
F G 155.A1 / B33 2015
Tourism marketing / Maricel Gatchalian-Badilla. - 2015 first edition. - Manila : Rex Book Store, c2015. - x, 224 pages : illustrations ; 25 cm. - (HRM-Tourism series) .
Outcomes-Based Education.
Includes bibliographical references and index.
Chapter 1 : Tourism marketing
Chapter 2 :The tourist market and segmentation
Chapter 3 : Tourism and consumer behavior
Chapter 4 : Tourism marketing
Chapter 5 : The tourism product
Chapter 6 : Pricing in tourism
Chapter 7 : Tourism promotions I
Chapter 8 : Tourism promotions II
Chapter 9 : Distribution channels in the tourism industry
Chapter 10 : Digital marketing
Chapter 11 : Relationship marketing
Chapter 12 : Destination branding and marketing
Chapter 13 : The marketing plan
Chapter 14 : What awaits the tourism graduate?
Chapter 15 : Tourism marketing and its future
Index
English text.
978-971237-119-6
Tourist trade--Marketing.
Tourism.
Marketing.
F G 155.A1 / B33 2015