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Principles of marketing / (Record no. 1647)

000 -LEADER
fixed length control field 01110nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220504012106.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220504b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9786214091638
040 ## - CATALOGING SOURCE
Original cataloging agency CvSU-CCAT Campus Library.
Language of cataloging English.
Transcribing agency CvSU-CCAT Campus Library.
Description conventions rda.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number F HF 5415
Item number D43 2021
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name De Chavez, Roberto G., author.
9 (RLIN) 4968
245 ## - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc. Roberto G. De Chavez.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mandaluyong City :
Name of publisher, distributor, etc. Books Atpb. Publishing Corp.,
Date of publication, distribution, etc. c2021.
300 ## - PHYSICAL DESCRIPTION
Extent x, 230 pages :
Other physical details 23 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part 1 : Marketing and marketing plan<br/>Chapter 1 : Introduction<br/>Chapter 2 : Strategic planning<br/>Chapter 3 : Marketing research<br/>Part 2 : Buyers and markets<br/>Chapter 4 : Marketing environment<br/>Chapter 5 : Consumer behavior<br/>Chapter 6 : Market segmentation, targeting and positioning<br/>Part 3 : The marketing mix<br/>Chapter 7 : Products
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 128
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Classification part HF 5415 D43 2021
Call number prefix F
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
          Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus F 04/04/2022 Purchased F 560.00 2 F HF 5415 D43 2021 R0012816 08/31/2023 05/22/2022 c.1 05/04/2022 Book
          Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus F 04/04/2022 Purchased F 560.00   F HF 5415 D43 2021 R0012817 05/04/2022   c.2 05/04/2022 Book

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