| 000 -LEADER |
|---|
| fixed length control field |
02461nam a22003257a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220822032123.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220822b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780367236021 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CvSU-CCAT Campus Library. |
| Transcribing agency |
CvSU-CCAT Campus Library. |
| Description conventions |
rda. |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English. |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.1265 |
| Item number |
D54 2020 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Digital and social media marketing : |
| Remainder of title |
a results-driven approach / |
| Statement of responsibility, etc. |
edited by Aleksej Heinze [and three others]. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London ; New York : |
| Name of publisher, distributor, etc. |
Routledge, Taylor & Francis Group, |
| Date of publication, distribution, etc. |
c2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvii, 336 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction -- A visual introduction to digital and social media marketing -- Understanding digital and social media marketing concepts -- Identifying business needs -- Building your digital marketing strategy -- Understanding your buyer persona -- Digital and social media marketing strategy -- Operational planning -- Campaign planning and project management -- Developing an effective digital presence -- Search engine optimization : strategy implementation -- Social media -- Content marketing -- Paid advertising -- search, social and affiliate -- Mobile marketing -- Measuring brand awareness, campaign evaluation and web analytics -- Future users, content and marketing |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Accession number |
13016 |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
In English text. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 9 (RLIN) |
1364 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet advertising. |
| 9 (RLIN) |
3216 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Electronic commerce. |
| 9 (RLIN) |
1365 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media. |
| 9 (RLIN) |
3217 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Heinze, Aleksej, editor. |
| 9 (RLIN) |
6770 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fletcher, Gordon, editor. |
| 9 (RLIN) |
6771 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rashid, Rahir, editor. |
| 9 (RLIN) |
6772 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cruz, Ana. |
| 9 (RLIN) |
6773 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
| Edition |
Second edition. |
| Classification part |
HF 5415.1265 D54 2020 |
| Call number prefix |
CIR |
