Cavite State University - CCAT Campus - Library

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Modern tourism in global perspective / Jung Bahadur Gupta.

By: Gupta, Jung Bahadur, authorMaterial type: TextTextPublisher: New Delhi (India) : Random Publications, c2018Description: viii, 291 pages : 24 cmISBN: 978-93-5269-075-6 (hardcover)Subject(s): TourismLOC classification: G155 | G87 2018
Contents:
1 - Tourism organization 2 - Importance of global tourism 3 - Measuring productivity in global industry 4 - Accessibility in international travel and tourism 5 - Tourism in the face of 21st century's challenges 6 - Global trends in consumer behaviour in tourism industry 7 - Modern concept of sustainable travel and tourism management
Summary: This book covers all features from organizational, promotional and marketing point of view and describes how this industry can be utilized from exacting business. It is also describes how tourism and travel industry works and stresses how elements interact. This is distinct from tourism before the railway age where there only one two classes of people those who were on a holiday all the time and masses whom never took a holiday. Modern tourism involves a universal access to travel for individuals in the western world with destinations on an international scale competing for these tourists. Speed, comfort and value for money are the bases for gaining and maintaining markets share in the highly competitive tourist market. The book focuses on the theme that in the truer sense of tourism is predominantly for recreational or leisure purposes.
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Item type Current location Collection Shelving location Call number Copy number Status Date due Barcode
Book Book Cavite State University - CCAT Campus
Book GCS CIR G155 G87 2018 (Browse shelf) 1 copy Available R0012272

Includes bibliographical references and index.

1 - Tourism organization 2 - Importance of global tourism 3 - Measuring productivity in global industry 4 - Accessibility in international travel and tourism 5 - Tourism in the face of 21st century's challenges 6 - Global trends in consumer behaviour in tourism industry 7 - Modern concept of sustainable travel and tourism management

This book covers all features from organizational, promotional and marketing point of view and describes how this industry can be utilized from exacting business. It is also describes how tourism and travel industry works and stresses how elements interact. This is distinct from tourism before the railway age where there only one two classes of people those who were on a holiday all the time and masses whom never took a holiday. Modern tourism involves a universal access to travel for individuals in the western world with destinations on an international scale competing for these tourists. Speed, comfort and value for money are the bases for gaining and maintaining markets share in the highly competitive tourist market. The book focuses on the theme that in the truer sense of tourism is predominantly for recreational or leisure purposes.

In English text.

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