Introduction to meetings, incentives, conferences and events management (MICE) / Zenaida Lansangan-Cruz.
Material type:
TextSeries: (HRM-Tourism series)Publisher: Manila : Rex Book Store, Inc., c2020Description: vi, 214 pages : illustrations ; 26 cmISBN: 9786210403848Subject(s): Special events -- Planning. -- Philippines | Special events -- Management. -- PhilippinesLOC classification: GT 3406 | C78 2020| Item type | Current location | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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Book
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Cavite State University - CCAT Campus | Book | F | F GT3406 C78 2020 (Browse shelf) | c.1 | Available | R0012404 | |
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Book
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Cavite State University - CCAT Campus | Book | F | F GT3406 C78 2020 (Browse shelf) | c.2 | Available | r0012405 | |
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Book
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Cavite State University - CCAT Campus | Book | F | F GT3406 C78 2020 (Browse shelf) | c.3 | Available | R0012406 | |
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Book
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Cavite State University - CCAT Campus | Book | F | F GT3406 C78 2020 (Browse shelf) | c.4 | Available | R0012407 |
Outcomes-Based Education.
Includes bibliographical references and index.
1. The meaning and importance of MICE. 2. Key players in the MICE Industry and their roles in the tourism and hospitality industry. 3. MICE planners. 4. MICE planning. 5. MICE management. 6. Marketing MICE. 7. Financial management of MICE. 8. Risk management. 9. The role of ethics in the MICE industry. 10. Technology for the MICE industry. 11. Changes affecting the MICE industry in the next millennium. 12. Special events management.
In English text.
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