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Essentials of marketing management / William M. Pride and O.C. Ferrell.

By: Pride, William M., author Contributor(s): Ferrell, O.C., author Material type: Text

TextPublisher: Singapore; Philippines : Cengage; C & E Publishing, Inc., c2019Edition: Philippine editionDescription: viii, 386 pages : illustrations ; 25 cmISBN: 9789719811244Subject(s): Marketing -- ManagementLOC classification: CIR HF 5415.13 | P75 2019

Contents:

Part I : Strategic marketing and its environment Chapter 1 : The marketing environment, social responsibility, and ethics Part II : Targeting and customer behavior Chapter 2 : Target markets : segmentation and evaluation Chapter 3 : Consumer buying behavior Chapter 4 : Business markets and buying behavior Part III : Salesmanship and product management Chapter 5 : Personal selling Chapter 6 : Product, branding, and packaging concepts Chapter 7 : Developing and managing goods and services Part IV : Marketing channels and marketing communication Chapter 8 : Marketing channels and supply chain management Chapter 9 : Integrated marketing communications Chapter 10 : Advertising and public relations Part V : Marketing research and digital marketing Chapter 11 : Marketing research and information systems Chapter 12 : Digital marketing and social networking Part VI : Retail management and pricing decisions Chapter 13 : Retailing, direct marketing, and wholesaling Chapter 14 : pricing concepts and management Part VII : Marketing management Chapter 15 : Planning, implementing, and evaluating marketing strategies

List(s) this item appears in: Newly Acquired Books (Purchased) October 18, 2021

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Item type	Current location	Collection	Shelving location	Call number	Copy number	Status	Barcode
Book	Cavite State University - CCAT Campus	Book	GCS	CIR HF 5415.13 P75 2019 (Browse shelf)	c.1	Available	R0012621
Book	Cavite State University - CCAT Campus	Book	GCS	CIR HF 5415.13 P75 2019 (Browse shelf)	c.2	Available	R0012622
Book	Cavite State University - CCAT Campus	Book	GCS	CIR HF 5415.13 P75 2019 (Browse shelf)	c.3	Available	R0012623

Part I : Strategic marketing and its environment
Chapter 1 : The marketing environment, social responsibility, and ethics
Part II : Targeting and customer behavior
Chapter 2 : Target markets : segmentation and evaluation
Chapter 3 : Consumer buying behavior
Chapter 4 : Business markets and buying behavior
Part III : Salesmanship and product management
Chapter 5 : Personal selling
Chapter 6 : Product, branding, and packaging concepts
Chapter 7 : Developing and managing goods and services
Part IV : Marketing channels and marketing communication
Chapter 8 : Marketing channels and supply chain management
Chapter 9 : Integrated marketing communications
Chapter 10 : Advertising and public relations
Part V : Marketing research and digital marketing
Chapter 11 : Marketing research and information systems
Chapter 12 : Digital marketing and social networking
Part VI : Retail management and pricing decisions
Chapter 13 : Retailing, direct marketing, and wholesaling
Chapter 14 : pricing concepts and management
Part VII : Marketing management
Chapter 15 : Planning, implementing, and evaluating marketing strategies

In English text.

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