Cavite State University - CCAT Campus - Library catalog › Details for: Marketing management /

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Marketing management / Dawn Iacobucci.

By: Iacobucci, Dawn, author Material type: Text

TextPublisher: Boston, MA : Cengage Learning, c2019Edition: Fifth editionDescription: xii, 324 pages : illustrations ; 25 cmISBN: 9789814839792 (reprint)Subject(s): Marketing -- ManagementLOC classification: CIR HF 5415.13 | I23 2019

Contents:

Part 1 : Marketing strategy Part 2 : Product positioning Part 3 : Positioning via price, place and promotion Part 4 : Positioning : assessment through the customer lens Part 5 : Capstone

List(s) this item appears in: Newly Acquired Books (Purchased) October 18, 2021

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Item type	Current location	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	Cavite State University - CCAT Campus	Book	GCS	CIR HF 5415.13 I23 2019 (Browse shelf)	1 copy	Available		R0012629

Includes index.

Part 1 : Marketing strategy
Part 2 : Product positioning
Part 3 : Positioning via price, place and promotion
Part 4 : Positioning : assessment through the customer lens
Part 5 : Capstone

In English text.

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