Cavite State University - CCAT Campus - Library catalog › Details for: Brand positioning : connecting marketing strategy and communications /

Normal view MARC view ISBD view

Brand positioning : connecting marketing strategy and communications / Erik Kostelijk and Karel Jan Alsem.

By: Kostelijk, Erik, author Contributor(s): Alsem, Karen Jan, author Material type: Text

TextLanguage: English. Publisher: London; New York, New York : Routledge, c2020Description: vii, 254 pages : illustrations ; 25 cmISBN: 9780367250195Subject(s): Branding (Marketing) | Strategic planningLOC classification: HF 5415.1255 | K67 2020

Contents:

Part I : Foundations Part II : The creation of the brand positioning strategy Part III : The implementation of the brand positioning strategy

List(s) this item appears in: Newly Acquired Books (Purchased) May 26, 2022

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 4 )
Comments ( 0 )
Images

Item type	Current location	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	Cavite State University - CCAT Campus	Book	GCS	CIR HF 5415.1255 K67 2020 (Browse shelf)	1	Available		R0013012

Includes bibliographical references and index.

Part I : Foundations
Part II : The creation of the brand positioning strategy
Part III : The implementation of the brand positioning strategy

13012

In English text.

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer