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Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, and E. Jerome McCarthy.

By: Perreault, William Jr. D., author Contributor(s): Cannon, Joseph P., author | McCarthy, E. Jerome, author Material type: Text

TextLanguage: English. Publisher: New York, New York : McGraw-Hill Companies, Inc., c2010Edition: Seventeenth editionDescription: xxxvii, 758 pages : illustrations ; 26 cmISBN: 9780071085793 (reprint)Subject(s): Marketing -- ManagementLOC classification: HF 5415.13 | P47 2010

Contents:

1 Marketing's value to consumers, firms, and society 2 Marketing strategy planning 3 Evaluating opportunities in the changing marketing 4 Focusing marketing strategy with segmentation and positioning 5 Demographic dimensions of global consumer markets 6 Final consumers and their buying behavior 7 Business and organizational customers and their buying behavior 8 Improving decisions with marketing information 9 Elements of product planning for goods and services 10 Product management and new-product development 11 Place and development of channel systems 12 Distribution customer service and logistics 13 Retailers, wholesalers, and their strategy planning 14 Promotion-introduction to integrated marketing communications 15 Personal selling and customer service 16 Advertising and sales promotion 17 Pricing objectives and policies 18 Price setting in the business world 19 Implementing and controlling marketing plans : evolution and revolution 20 Managing marketing's link with other functional areas 21 Ethical marketing in a consumer-oriented world : appraisal and challenges

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Item type	Current location	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	Cavite State University - CCAT Campus	Book	GCS	CIR HF 5415.13 P47 2010 (Browse shelf)	1	Available		R0013120

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Previous	CIR HF 5415.13 I23 2019 Marketing management /	CIR HF 5415.13 K68 2012 Marketing management /	CIR HF 5415.13 M37 2011 Marketing 10/11 : Annual editions /	CIR HF 5415.13 P47 2010 Basic marketing : a marketing strategy planning approach /	CIR HF 5415.13 P48 2019 A preface to marketing management /	CIR HF 5415.13 P75 2019 Essentials of marketing management /	CIR HF 5415.13 P75 2019 Essentials of marketing management /	Next

Includes bibliographical references and index.

1 Marketing's value to consumers, firms, and society
2 Marketing strategy planning
3 Evaluating opportunities in the changing marketing
4 Focusing marketing strategy with segmentation and positioning
5 Demographic dimensions of global consumer markets
6 Final consumers and their buying behavior
7 Business and organizational customers and their buying behavior
8 Improving decisions with marketing information
9 Elements of product planning for goods and services
10 Product management and new-product development
11 Place and development of channel systems
12 Distribution customer service and logistics
13 Retailers, wholesalers, and their strategy planning
14 Promotion-introduction to integrated marketing communications
15 Personal selling and customer service
16 Advertising and sales promotion
17 Pricing objectives and policies
18 Price setting in the business world
19 Implementing and controlling marketing plans : evolution and revolution
20 Managing marketing's link with other functional areas
21 Ethical marketing in a consumer-oriented world : appraisal and challenges

13120

In English text.

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