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Retailing management / Michael Levy and Dhruv Grewal.

By: Levy, Michael, authorContributor(s): Grewal, Dhruv, authorMaterial type: TextTextLanguage: English. Publisher: New York, New York : McGraw-Hill LLC, c2023Edition: Eleventh editionDescription: xxviii, 643 pages : color illustrations ; 28 cmISBN: 9781265072469Subject(s): Retail trade -- ManagementLOC classification: HF 5429 | L48 2023
Contents:
Section I : The world of retailing 1 Introduction to the world of retailing 2 Types of retailers 3 Digital retailing 4 Multichannel and Omnichannel retailing 5 Consumer behavior Section II :Retailing strategy 6 Retail market strategy 7 Financial strategy 8 Retail locations 9 Retail site location 10 Information systems and supply chain management 11 Customer relationship management Section III : Merchandise management 12 Managing the merchandise planning process 13 Buying merchandise 14 Retail pricing 15 Retail communication Section IV : Human resources and store management 16 Human resources and managing the store 17 Store layout, design, and visual merchandising 18 Customer service Section V : Cases Cases Glossary Company index Name index Subject index
List(s) this item appears in: Newly Acquired Books (Purchased) March 08, 2023
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Book Book Cavite State University-Learning Resource Center
Book GCS CIR HF 5429 L48 2023 (Browse shelf) 1 Checked out 05/02/2024 R0013147

Includes bibliographical references and index.

Section I : The world of retailing
1 Introduction to the world of retailing
2 Types of retailers
3 Digital retailing
4 Multichannel and Omnichannel retailing
5 Consumer behavior

Section II :Retailing strategy
6 Retail market strategy
7 Financial strategy
8 Retail locations
9 Retail site location
10 Information systems and supply chain management
11 Customer relationship management

Section III : Merchandise management
12 Managing the merchandise planning process
13 Buying merchandise
14 Retail pricing
15 Retail communication

Section IV : Human resources and store management
16 Human resources and managing the store
17 Store layout, design, and visual merchandising
18 Customer service

Section V : Cases
Cases
Glossary
Company index
Name index
Subject index

13147

In English text.

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