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Strategic marketing : creating competitive advantage / Douglas West [and three others].

Contributor(s): Ford, John, author | Ibrahim, Essam, author | Montecchi, Matteo, authorMaterial type: TextTextLanguage: English. Publisher: Oxford, United Kingdom : Oxford University Press, c2022Edition: Fourth editionDescription: xxxix, 568 pages : color illustrations ; 25 cmISBN: 9780198856864Subject(s): Marketing -- Decision making | Marketing -- ManagementLOC classification: CIR HF 5415.135 | S77 2022
Contents:
Part A : Where are we now? 1 - Strategic marketing : analysis, perspectives, and blueprint 2 - Environmental and internal analysis : market information and intelligence Part B : Where do we want to be? 3 - Strategic marketing decisions, choices, and mistakes 4 - Segmentation, targeting, and positioning strategies 5 - Branding strategies PART C : How will we get there? 6 - Relational and sustainability strategies 7 - Product innovation and development strategies 8 - Service marketing strategies 9 - Pricing and distribution strategies 10 - Marketing communications 11 - Social and ethical strategies Part D : Did we get there? 12 - Strategy implementation and control 13 - Strategy and metrics Subject index
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Item type Current location Collection Shelving location Call number Copy number Status Date due Barcode
Book Book Cavite State University - CCAT Campus
Book GCS CIR HF 5415.135 S77 2022 (Browse shelf) 1 Available R0013348

Includes bibliographical references and index.

Part A : Where are we now?
1 - Strategic marketing : analysis, perspectives, and blueprint
2 - Environmental and internal analysis : market information and intelligence

Part B : Where do we want to be?
3 - Strategic marketing decisions, choices, and mistakes
4 - Segmentation, targeting, and positioning strategies
5 - Branding strategies

PART C : How will we get there?
6 - Relational and sustainability strategies
7 - Product innovation and development strategies
8 - Service marketing strategies
9 - Pricing and distribution strategies
10 - Marketing communications
11 - Social and ethical strategies

Part D : Did we get there?
12 - Strategy implementation and control
13 - Strategy and metrics
Subject index

13348

In English text.

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