Cavite State University - CCAT Campus - Library catalog › Details for: Innovations in digital branding and content marketing / Subhankar Das and Subhra Rani Mondal, editors.

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Innovations in digital branding and content marketing / Subhankar Das and Subhra Rani Mondal, editors.

Contributor(s): Subhankar Das, editor | Subhra Rani Mondal, editor Material type:

Computer filePublisher: Hershey, PA : IGI Global, c2021Description: xxii, 309 pages : illustrationsContent type: text Media type: computer Carrier type: online resourceSubject(s): Branding (Marketing) | Internet marketingLOC classification: EBOP HF 5415.1265 | I56 2021Online resources: Electronic Resources Summary: This book is a collection of innovative research on the methods and advancements in the field of advertising and marketing using digital technologies. Covers gamification, typography, and consumer-generated media.

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Item type	Current location	Collection	Shelving location	Call number	Status	Date due	Barcode
E-Books	Cavite State University - CCAT Campus	Electronic Resources	ER	EBOP HF 5415.1265 I56 2021 (Browse shelf)	Available		EBOP00177

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This book is a collection of innovative research on the methods and advancements in the field of advertising and marketing using digital technologies. Covers gamification, typography, and consumer-generated media.

EBOP00177 1

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