Effectiveness of social media advertisement of cake and pastry production among working mother in Tanza, Cavite : a basis for consumer buying behavior / Myline F. Borga and Reindart E. Corpuz.
Material type:
TextPublisher: Rosario, Cavite : Cavite State University-CCAT Campus, 2022Description: x, 54 leaves : illustrations ; 28 cmSubject(s): Social media | Advertisement | Effectiveness of social media -- Marketing | Consumer behaviorLOC classification: UM HF 5415.1265 | B67 2022Summary: BORGA, MYLINE F. CORPUZ, REINDART E. Effectiveness of social media advertisement of cake and pastry production among working mother in Tanza, Cavite : basis for consumer buying behaviour. Undergraduate Thesis of Bachelor of Science in Hotel and Restaurant Management, Cavite State University-Cavite College of Arts and Trades Campus, Rosario, Cavite. December 21. Adviser. Mr. Kirk T. Dela Rea, technical critic, Mr. John Leo-vy P. Villa, MM.
Social media advertisement creates an open service platform, the customer gives their opinion and review regarding the services and product that is offered with. Today, social media advertisement often focuses on reaching a customer with increasingly conversion-oriented messages.
We specified the effectiveness of social media advertisement of cakes and pastry products among working mother in Tanza, Cavite in terms of quality of the product, price, promotion, and accessibility. We selected 50 working mothers in Tanza, Cavite as our respondents and after that we gathered the responses and interpreted the data given by the different hotels.
The results identified that effectiveness of quality of product with 4.42 mean value under highly effective was the highest factors in social media advertisement followed by accessibility with 4.36 mean value under highly effective, next is the promotion with 4.34 mean value under highly effective and lastly price with 4.18 under highly effective. We recommend that being more accessible and being easy to understand by the majority will increase the number of viewers, orders, feedbacks and reviews will characterize the social media advertisement of cake and pastry, if these factors were implemented in the long run.
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Thesis/Manuscripts/Dissertations
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Cavite State University - CCAT Campus | Thesis/Manuscript/Dissertation | TH | UM HF 5415.1265 B67 2022 (Browse shelf) | 1 | Available | T0005259 |
Undergraduate Thesis (BSHRM)--Cavite State University-CCAT Campus, 2022.
Includes bibliographical references and appendices.
BORGA, MYLINE F. CORPUZ, REINDART E. Effectiveness of social media advertisement of cake and pastry production among working mother in Tanza, Cavite : basis for consumer buying behaviour. Undergraduate Thesis of Bachelor of Science in Hotel and Restaurant Management, Cavite State University-Cavite College of Arts and Trades Campus, Rosario, Cavite. December 21. Adviser. Mr. Kirk T. Dela Rea, technical critic, Mr. John Leo-vy P. Villa, MM.
Social media advertisement creates an open service platform, the customer gives their opinion and review regarding the services and product that is offered with. Today, social media advertisement often focuses on reaching a customer with increasingly conversion-oriented messages.
We specified the effectiveness of social media advertisement of cakes and pastry products among working mother in Tanza, Cavite in terms of quality of the product, price, promotion, and accessibility. We selected 50 working mothers in Tanza, Cavite as our respondents and after that we gathered the responses and interpreted the data given by the different hotels.
The results identified that effectiveness of quality of product with 4.42 mean value under highly effective was the highest factors in social media advertisement followed by accessibility with 4.36 mean value under highly effective, next is the promotion with 4.34 mean value under highly effective and lastly price with 4.18 under highly effective. We recommend that being more accessible and being easy to understand by the majority will increase the number of viewers, orders, feedbacks and reviews will characterize the social media advertisement of cake and pastry, if these factors were implemented in the long run.
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