Cavite State University - CCAT Campus - Library

Undergraduate Thesis (BSHRM)--Cavite State University-CCAT Campus, 2022.

Includes bibliographical references and appendices.

Apole, Paulene Nicole, Arbues, Renzo A., Factors affecting repeat business of customer in selected Korean restaurants in Bacoor and General Trias,Cavite. Thesis Bachelor of Science in Hotel and Restaurant Management Cavite State University - Cavite College of Arts and Trades Campus, Rosario, Cavite. December 2021. Adviser: John Leo-vy P. Villa, MM. Technical Critic: Kirk T. Dela Rea.

The study was conducted from September 2021 to December 2021 in selected Korean restaurants in Bacoor and General Trias, Korean restaurant nowadays, is one of the most popular in the food industry. Since Korean restaurant is popular and it creates impact on Filipino appetites especially the samgyupsal, this study aimed to:1. determined the demographic profile of the respondents in terms, of; age, sex, civil status, employment status, and average monthly net income, 2. determined the factors affecting repeat business in selected Korean restaurants in Bacoor and General Trias, Cavite in terms of; quality service, quality product, price, level of comfort, and accessibility, 3. determined the degree of influence of the following to the Repeat Business, 4. formulate recommendations that may be given to the restaurant's owner for them to have more repeat business in the future. Quantitative - descriptive research was used in the study. The instrument that was used is Likert questionnaire that will use to gather the needed data for the participant's profile. The questionnaire is a set of orderly arranged questions that will be answered by the participants, it will be designed to collect the facts and information. Customer of selected Korean Restaurants as participants, of the study. Participants were grouped into five groups; 18 years old and below, 19 - 24 years old, 25 - 34 years old, 34 - 45 years old, 45 years old and above.

There were the highest number of the participants is female and the age ranged to 19-34 years old, most were single and most of the participant is employee. Average monthly net income ranged from Php. 21,000 and above. This study factors affecting the repeat business of customer in selected Korean restaurants in the cities of Bacoor and General Trias, Cavite as they become popular in a short span of time.

This study was conducted in order to fully understand the different factors affecting the repeat business of customers. The results from the data gathered showed that the factors affecting the repeat business of the customers' quality of service, quality of product, price, level of comfort, and accessibility creates a big impact on customer loyalty.