Customer retention strategies among online food Sellers in Tanza, Cavite amidst COVID-19 Pandemic / Eldin C. Cortez, Laysa T. Surbano, and Josharie Z. Velasquez.
Material type:
TextPublisher: Rosario, Cavite : Cavite State University-CCAT Campus, 2022Description: x, 82 leaves : illustrations ; 28 cmSubject(s): Customer service | Consumer satisfaction | Electronic commerceLOC classification: UM HF 5415.5 | C67 2022Summary: CORTEZ, ELDIN C., SURBANO, LAYSA T., and VELASQUEZ JOSHARIE Z. Customer Retention Strategies Among Online Food Sellers in Tanza, Cavite Amidst COVID-19 Pandemic. Marketing Research. Bachelor of Science in Business Management Major in Marketing Management. Cavite State University - Cavite College of Arts and Trades Campus, Rosario, Cavite. November 2021. Adviser:Xavier Lawrence D. Mendoza, MBA> Technical Critic: Jerico B. Tadeo, MaEcon.
Inline food selling was a major factor affecting the sales of the business. It provides more opportunity wherein websites are used in selling the products. In addition, customer retention strategies help businesses to gain customer retention and loyalty. Hence, the researchers determined the customer retention strategies among online food sellers in Tanza, Cavite amidst COVID-19 pandemic. The study used the descriptive-correlational approach and purposive sampling method to select the respondents in municipality of Tanza, Cavite. The research used the descriptive research design to describe the socio-economic profile of the respondents and Likert-type measurements to determine the perceived effectiveness of customer retention strategies of selected online food sellers. The study revealed that most of the online sellers are adults and dominated by females and singles. In addition, most of the respondents were college undergraduates, sole proprietoships, and had less than 1 year in the business and less than 10,000 pesos in capital. The study also revealed most of the online sellers used customer retention strategies included building customer relationships, posting promotions, delivering products properly, being available for business inquiries , and excellent customer service. On the other hand, the study further revealed that online sellers in Tanza, Cavite used customer retention strategies to gather more loyal customers and increase retention. Hence, the researchers recommend that online sellers focus on the further improving or strengthening their brand image, price perception, switching batteries, customer trust, and customer satisfaction.
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Thesis/Manuscripts/Dissertations
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Cavite State University - CCAT Campus | Thesis/Manuscript/Dissertation | TH | UM HF 5415.5 C67 2022 (Browse shelf) | 1 | Available | T0005312 |
Undergraduate Thesis (BSBM)--Cavite State University-CCAT Campus, 2022.
Includes bibliographical references and appendices.
CORTEZ, ELDIN C., SURBANO, LAYSA T., and VELASQUEZ JOSHARIE Z. Customer Retention Strategies Among Online Food Sellers in Tanza, Cavite Amidst COVID-19 Pandemic. Marketing Research. Bachelor of Science in Business Management Major in Marketing Management. Cavite State University - Cavite College of Arts and Trades Campus, Rosario, Cavite. November 2021. Adviser:Xavier Lawrence D. Mendoza, MBA> Technical Critic: Jerico B. Tadeo, MaEcon.
Inline food selling was a major factor affecting the sales of the business. It provides more opportunity wherein websites are used in selling the products. In addition, customer retention strategies help businesses to gain customer retention and loyalty. Hence, the researchers determined the customer retention strategies among online food sellers in Tanza, Cavite amidst COVID-19 pandemic. The study used the descriptive-correlational approach and purposive sampling method to select the respondents in municipality of Tanza, Cavite. The research used the descriptive research design to describe the socio-economic profile of the respondents and Likert-type measurements to determine the perceived effectiveness of customer retention strategies of selected online food sellers. The study revealed that most of the online sellers are adults and dominated by females and singles. In addition, most of the respondents were college undergraduates, sole proprietoships, and had less than 1 year in the business and less than 10,000 pesos in capital. The study also revealed most of the online sellers used customer retention strategies included building customer relationships, posting promotions, delivering products properly, being available for business inquiries , and excellent customer service. On the other hand, the study further revealed that online sellers in Tanza, Cavite used customer retention strategies to gather more loyal customers and increase retention. Hence, the researchers recommend that online sellers focus on the further improving or strengthening their brand image, price perception, switching batteries, customer trust, and customer satisfaction.
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