Influence of TV advertisements of instant foods in buying decision of housewives and working mothers in selected areas in Cavite : a comparative study / Crisalie P. Aricayos, Jomarie O. Castro, and Paula Mae P. Ilumin.
Material type:
TextPublisher: Rosario, Cavite : Cavite State University-CCAT Campus, 2022Description: xi, 99 leaves : illustrations ; 28 cmSubject(s): Internet marketing | Social media | Consumer behavior | Electric commerceLOC classification: UM HF 5415.33 | A75 2022Summary: ARICAYOS, CRISALIE P., CASTRO, JOMARIE O., ILUMIN, PAULA MAE P. INFLUENCE OF TV ADVERTISEMENTS OF FOOD IN BUYING DECISION OF HOUSEWIVES AND WORKING MOTHERS IN SELECTED AREAS IN CAVITE: A COMPARATIVE STUDY. Thesis Bachelor of Science in Business Management Major in Marketing Management. Cavite State University - Cavite College of Arts and Trades Campus, Rosario, Cavite. January 2022. Adviser: Xavier Lawrence D. Mendoza, MBA. Technical Critic: Juvie B. Abad, MBA.
Television always remain as the most powerful and undeniable king in society. TV advertisements hold great impact and effect to the audiences. Hence, researchers aimed to determine the influence of instant foods' TV advertisements in buying decision of housewives and working mothers in selected areas in Cavite. The researchers used quantitative approach of research design as well as purposive sampling method in selecting 40 housewives and 40 working mothers among study area. Descriptive research design was used to measure the level of influence of instant foods' TV advertisement in buying decision of housewives and working mothers. Inferential research design was utilized to measure the significant difference among influence of instant foods' TV advertisement in buying decision between respondents. The study revealed that most of housewives and working mothers belong to middle adulthood and has nuclear family. It also showed that majority of housewives and working mothers were influenced by instant foods' TV advertisement in terms of drives action, informative, creativeness, celebrity, endorsements, familiarity, and credibility. Furthermore, the study also depicted that there's no significant difference among influence of instant foods' TV advertisement in buying decision between housewives and working mothers. Hence, the researchers recommended that instant food manufacturer should invest more in TV promotions to convince women market segment.
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Thesis/Manuscripts/Dissertations
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Cavite State University - CCAT Campus | Thesis/Manuscript/Dissertation | TH | UM HF 5415.33 A75 2022 (Browse shelf) | 1 | Available | T0005329 |
Undergraduate Thesis (BSBM)--Cavite State University-CCAT Campus, 2022.
Includes bibliographical references and appendices.
ARICAYOS, CRISALIE P., CASTRO, JOMARIE O., ILUMIN, PAULA MAE P. INFLUENCE OF TV ADVERTISEMENTS OF FOOD IN BUYING DECISION OF HOUSEWIVES AND WORKING MOTHERS IN SELECTED AREAS IN CAVITE: A COMPARATIVE STUDY. Thesis Bachelor of Science in Business Management Major in Marketing Management. Cavite State University - Cavite College of Arts and Trades Campus, Rosario, Cavite. January 2022. Adviser: Xavier Lawrence D. Mendoza, MBA. Technical Critic: Juvie B. Abad, MBA.
Television always remain as the most powerful and undeniable king in society. TV advertisements hold great impact and effect to the audiences. Hence, researchers aimed to determine the influence of instant foods' TV advertisements in buying decision of housewives and working mothers in selected areas in Cavite. The researchers used quantitative approach of research design as well as purposive sampling method in selecting 40 housewives and 40 working mothers among study area. Descriptive research design was used to measure the level of influence of instant foods' TV advertisement in buying decision of housewives and working mothers. Inferential research design was utilized to measure the significant difference among influence of instant foods' TV advertisement in buying decision between respondents. The study revealed that most of housewives and working mothers belong to middle adulthood and has nuclear family. It also showed that majority of housewives and working mothers were influenced by instant foods' TV advertisement in terms of drives action, informative, creativeness, celebrity, endorsements, familiarity, and credibility. Furthermore, the study also depicted that there's no significant difference among influence of instant foods' TV advertisement in buying decision between housewives and working mothers. Hence, the researchers recommended that instant food manufacturer should invest more in TV promotions to convince women market segment.
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