An inquiry to the lived experiences of social media influencers activities : a basis for personal marketing strategy / kathlene Abrera, Jenist P. Bacolod, and Arven E. Orio.
Material type:
TextPublisher: Rosario, Cavite : Cavite State University-CCAT Campus, 2022Description: x, 97 leaves : illustrations ; 28 cmSubject(s): Marketing | Influencer (Psychology) | Internet marketing | Social MediaLOC classification: UM HF 5415 | A27 2022Summary: ABRERA, KATHLENE, BACOLOD, JENIST P. ORIO, ARVEN. An inquiry to the lived experiences of Social Media Influencers Activities: A Basis for Personal. Marketing Strategy, Marketing research, Bachelor of science in business Management Major in Marketing Management, Cavite State University - College of Arts and Trades Campus Rosario, Cavite. September 2021, Adviser: Jerico B. Tadeo, MaEcon, Technical Critic: Dr. Elizabeth R. Dumlao, DBA.
This study desired to have a progressive and reliable source of information with regards to the emerging influencer marketing as effective marketing tool in the internet. This was conducted in order to give knowledge about different activities, strategies and approach in endorsement aspect to both social media influencers and brands. in order to accomplish the study, there was a collection of data through online survey questionnaire to social media influencers that has experienced endorsing with the brands and has business to endorsed. The questionnaire and interview was subjected to reliability and validity tests using mean, Cronbach's alpha values and descriptive-phenomenological interview to test the lived experienced of social media influencer. The results from the statistical analysis showed that social media influencer are strongly agree in having knowledge about brands, target market in product and services. With this, researchers recommended to apply strategies like market research to deeply understand their specific target market and implementing the porter's Five Force not only to understand the intensity of the competition in the industry but also to anticipate problems and constraints that could affect in the activities of every social media influencers. The influencer marketing id continuously emerging, leaving to the future researchers to use this study to furtherly anticipate the constraints and challenges of the social media influencers in a wide range area in the Philippines.
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Thesis/Manuscripts/Dissertations
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Cavite State University-Learning Resource Center | Thesis/Manuscript/Dissertation | TH | UM HF 5415 A27 2022 (Browse shelf) | 1 | Available | T0005360 |
Undergraduate Thesis (BSBM)--Cavite State University-CCAT Campus, 2022.
Includes bibliographical references and appendices.
ABRERA, KATHLENE, BACOLOD, JENIST P. ORIO, ARVEN. An inquiry to the lived experiences of Social Media Influencers Activities: A Basis for Personal. Marketing Strategy, Marketing research, Bachelor of science in business Management Major in Marketing Management, Cavite State University - College of Arts and Trades Campus Rosario, Cavite. September 2021, Adviser: Jerico B. Tadeo, MaEcon, Technical Critic: Dr. Elizabeth R. Dumlao, DBA.
This study desired to have a progressive and reliable source of information with regards to the emerging influencer marketing as effective marketing tool in the internet. This was conducted in order to give knowledge about different activities, strategies and approach in endorsement aspect to both social media influencers and brands. in order to accomplish the study, there was a collection of data through online survey questionnaire to social media influencers that has experienced endorsing with the brands and has business to endorsed. The questionnaire and interview was subjected to reliability and validity tests using mean, Cronbach's alpha values and descriptive-phenomenological interview to test the lived experienced of social media influencer. The results from the statistical analysis showed that social media influencer are strongly agree in having knowledge about brands, target market in product and services. With this, researchers recommended to apply strategies like market research to deeply understand their specific target market and implementing the porter's Five Force not only to understand the intensity of the competition in the industry but also to anticipate problems and constraints that could affect in the activities of every social media influencers. The influencer marketing id continuously emerging, leaving to the future researchers to use this study to furtherly anticipate the constraints and challenges of the social media influencers in a wide range area in the Philippines.
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