Analysis of personal and online selling of Prime Food Products in Tanza, Cavite / Luzviminda M. Almo, Freda N. Sabuquel, Christine Joy N. Tamio
Material type:
TextPublisher: Rosario, Cavite : Cavite State University-CCAT Campus, 2022Description: xi, 77 leaves : illustrations ; 28 cmSubject(s): Online selling | Internet marketing | Analysis | Online marketingLOC classification: UM HF 5548.32 | A46 2022Summary: ALMO, LUZVIMINDA., SABUQUEL, FREDA., TAMIO, CHRISTINE JOY. Analysis of Personal and Online Selling of Prime Food Products in Tanza, Cavite. Thesis. Bachelor of Science in Business Management Major in Marketing Management. Cavite State University - Cavite College of Arts and Trades Campus, Rosario, Cavite. November 2021. Adviser: Richard Perez.
The performance of personal and online selling was evaluated in terms of serviceability, marketing strategy, publicity, patronization, mark-up, cost-efficiency, profitability, and capital in this research study. There were 30 participants to answer this question, 15 of whom are personal vendors and the remaining 15 are online sellers, both male and female, in Tanza, Cavite. According to the research, most sellers prefer to utilize online selling in serviceability with a mean score of 4.89, as opposed to marketing strategy and capitalization, which sellers prefer with mean ratings of 4.58 and 5.00, respectively. The remaining such as publicity, patronization, mark-up, cost-efficiency, and profitability sellers are preferred to use online selling with mean scores of 4.87, 4.93, 4.20, and 4.82.
The analysis of the difference between personal and online selling in terms of sale, income, convenience, and trust reveals that there is no difference between the two promotional tools. Online or in-person selling and marketing are not the only way to succeed, it is the combination of the two according to Jacob Landis-Eigsti (2019).
Undergraduate Thesis (BSBM)--Cavite State University-CCAT Campus, 2022.
Includes bibliographical references and appendices.
ALMO, LUZVIMINDA., SABUQUEL, FREDA., TAMIO, CHRISTINE JOY. Analysis of Personal and Online Selling of Prime Food Products in Tanza, Cavite. Thesis. Bachelor of Science in Business Management Major in Marketing Management. Cavite State University - Cavite College of Arts and Trades Campus, Rosario, Cavite. November 2021. Adviser: Richard Perez.
The performance of personal and online selling was evaluated in terms of serviceability, marketing strategy, publicity, patronization, mark-up, cost-efficiency, profitability, and capital in this research study. There were 30 participants to answer this question, 15 of whom are personal vendors and the remaining 15 are online sellers, both male and female, in Tanza, Cavite. According to the research, most sellers prefer to utilize online selling in serviceability with a mean score of 4.89, as opposed to marketing strategy and capitalization, which sellers prefer with mean ratings of 4.58 and 5.00, respectively. The remaining such as publicity, patronization, mark-up, cost-efficiency, and profitability sellers are preferred to use online selling with mean scores of 4.87, 4.93, 4.20, and 4.82.
The analysis of the difference between personal and online selling in terms of sale, income, convenience, and trust reveals that there is no difference between the two promotional tools. Online or in-person selling and marketing are not the only way to succeed, it is the combination of the two according to Jacob Landis-Eigsti (2019).
In English text.
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