Impact of Youtube Skincare products reviews on purchasing decision among online buyers in selected towns of Cavite Province / Chelsie P. Abenir, Marzeneth G. Ducha, and Jasmine Joy B. Frianeza.
Material type:
TextPublisher: Rosario, Cavite : Cavite State University-CCAT Campus, 2022Description: xi, 90leaves : illustrations ; 28 cmSubject(s): Youtube (Electronic resource) | Internet marketing | Rate of return | Consumer behavior | Skin -- Care and hygiene | Hygiene productsLOC classification: UM HF 5415.1265 | Ab24 2022Summary: ABENIR, CHELSIE P., DUCHA, MARZENETH G., FRIANEZA JASMINE JOY. Impact of Youtube Skincare Products Reviews on Purchasing Decision Among online Buyers in Selected Towns of Cavite Province. Undergraduate Thesis. Bachelor of Science in Business Management Major in Marketing Management. Cavite- State University - Cavite College of Arts and Trades Campus Rosario, Cavite. September 2021. Adviser: Elizabeth R. Dumlao.
The study delivers data on the impact of YouTube skincare product reviews on purchasing decisions among online buyers in selected towns of Cavite Province. This study intends to know the demographic and psychographic profile of the participants in terms of age, sex, civil status, educational attainment, monthly income, employment status, lifestyle and interest; to describe the buyers decision making styles among different age groups: to identify the extent of impact of YouTube skincare product reviews on consumer purchasing decision in terms of product buying, trust on product repeat buying and brand switching. The researchers employ a descriptive method of research design to obtain accurate data. When the important findings were thoroughly reviewed and facts were presented, several beneficial conclusions were established. First, online buyers from selected towns of Cavite were primarily female, 18 to 25 years old, single, bachelor's degree graduate, working full time with a salary range from 6,000 to 12, 000 pesos with an active or always on the go lifestyle, and entertainment was their primary interest. On buyer's decision-making styles the online buyers are always perfectionistic, often brand conscious, often novelty and fashion conscious, often recreational shopping conscious, always price-value conscious, frequently impulsive and careless, often confused by over-choice, often habitual-store loyal and often fulfillment conscious. On consumer purchasing decision, online buyers on YouTube product reviews have high extent impact on product buying, trust on product, repeat buying and brand switching. Moreover, buyers' top consideration before purchasing a product is still the price, quality, feedback, comments and reviews of same consumer like them.
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Thesis/Manuscripts/Dissertations
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Cavite State University-Learning Resource Center | Thesis/Manuscript/Dissertation | TH | UM HF 5415.1265 Ab24 2022 (Browse shelf) | 1 | Available | T0005404 |
Undergraduate Thesis (BSBM)--Cavite State University-CCAT Campus, 2022.
Includes bibliographical references and appendices.
ABENIR, CHELSIE P., DUCHA, MARZENETH G., FRIANEZA JASMINE JOY. Impact of Youtube Skincare Products Reviews on Purchasing Decision Among online Buyers in Selected Towns of Cavite Province. Undergraduate Thesis. Bachelor of Science in Business Management Major in Marketing Management. Cavite- State University - Cavite College of Arts and Trades Campus Rosario, Cavite. September 2021. Adviser: Elizabeth R. Dumlao.
The study delivers data on the impact of YouTube skincare product reviews on purchasing decisions among online buyers in selected towns of Cavite Province. This study intends to know the demographic and psychographic profile of the participants in terms of age, sex, civil status, educational attainment, monthly income, employment status, lifestyle and interest; to describe the buyers decision making styles among different age groups: to identify the extent of impact of YouTube skincare product reviews on consumer purchasing decision in terms of product buying, trust on product repeat buying and brand switching. The researchers employ a descriptive method of research design to obtain accurate data. When the important findings were thoroughly reviewed and facts were presented, several beneficial conclusions were established. First, online buyers from selected towns of Cavite were primarily female, 18 to 25 years old, single, bachelor's degree graduate, working full time with a salary range from 6,000 to 12, 000 pesos with an active or always on the go lifestyle, and entertainment was their primary interest. On buyer's decision-making styles the online buyers are always perfectionistic, often brand conscious, often novelty and fashion conscious, often recreational shopping conscious, always price-value conscious, frequently impulsive and careless, often confused by over-choice, often habitual-store loyal and often fulfillment conscious. On consumer purchasing decision, online buyers on YouTube product reviews have high extent impact on product buying, trust on product, repeat buying and brand switching. Moreover, buyers' top consideration before purchasing a product is still the price, quality, feedback, comments and reviews of same consumer like them.
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