The effect of Tiktok application in purchasing behavior of Millennials Towards Beauty products in Rosario, Cavite / Renzy Lawrence Adal, Melissa Mae N. Aquino, and Nicole C. Santos.
Material type:
TextPublisher: Rosario, Cavite : Cavite State University-CCAT Campus, 2022Description: ix, 73 leaves : illustrations ; 28 cmSubject(s): Tiktok (Electronic Resource) | Purchasing behavior | Marketing -- Social media | Millennials | Beauty Products | Social MediaLOC classification: UM HF 5415 | Ad33 2022Summary: RENZY LAWRENCE G. ADAL, MELISSA MAE N. AQUINO, NICOLE C. SANTOS. The Effect of Tiktok Application in Purchasing Behavior of Millennials Towards Beauty products in Rosario, Cavite. Thesis. Bachelor of Science in Business Management Major in Marketing Management, Cavite State University – Cavite College of Arts and Trades Campus, Rosario, Cavite. January 2022. Adviser: Mr. Arman M. Ambas. Technical Critic: Mr. John Leo-vy P. Villa.
In modern days, millennials were reached through different social media resulting in significant promotion through social media platforms such as TikTok, which was an application that allows you to make short, creative videos. Therefore, it was crucial to know the effect of the TikTok application on millennials' purchasing behavior. This study aimed to know the effect of TikTok on purchasing behavior of millennials towards beauty product products in the selected areas of Rosario, Cavite. This research utilized descriptive statistics; random sampling was used by online survey questionnaire to the selected respondents. Demographic information was collected from the respondent in the findings. The results of Tiktok application influence reveals that TikTok application influence most millennials in purchasing beauty products with the motives of developing their makeup skills; For attitude, Tiktok application let the viewers see themselves as a better person; In perception, Tiktok application influence viewers to purchase beauty products to boost their self- confidence; In lifestyle, Tiktok application influence the viewers who have their lifestyle viewed as a fashion to purchase beauty products. The result of the effectiveness of the Tiktok application in promoting beauty products to the millennials show that the packaging that they saw in TikTok influences their buying behavior. It was concluded that the appearance of promotion on TikTok greatly affected the purchasing behavior of millennials. The researchers recommend utilizing Tik Tok to purchase a beauty product by exploring the legitimacy of the beauty product by looking for different reviews and feedback from the users.
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Thesis/Manuscripts/Dissertations
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Cavite State University-Learning Resource Center | Thesis/Manuscript/Dissertation | TH | UM HF 5415 Ad33 2022 (Browse shelf) | 1 | Available | T0005363 |
Undergraduate Thesis (BSBM)--Cavite State University-CCAT Campus, 2022.
Includes bibliographical references and appendices.
RENZY LAWRENCE G. ADAL, MELISSA MAE N. AQUINO, NICOLE C. SANTOS. The Effect of Tiktok Application in Purchasing Behavior of Millennials Towards Beauty products in Rosario, Cavite. Thesis. Bachelor of Science in Business Management Major in Marketing Management, Cavite State University – Cavite College of Arts and Trades Campus, Rosario, Cavite. January 2022. Adviser: Mr. Arman M. Ambas. Technical Critic: Mr. John Leo-vy P. Villa.
In modern days, millennials were reached through different social media resulting in significant promotion through social media platforms such as TikTok, which was an application that allows you to make short, creative videos. Therefore, it was crucial to know the effect of the TikTok application on millennials' purchasing behavior. This study aimed to know the effect of TikTok on purchasing behavior of millennials towards beauty product products in the selected areas of Rosario, Cavite. This research utilized descriptive statistics; random sampling was used by online survey questionnaire to the selected respondents. Demographic information was collected from the respondent in the findings. The results of Tiktok application influence reveals that TikTok application influence most millennials in purchasing beauty products with the motives of developing their makeup skills; For attitude, Tiktok application let the viewers see themselves as a better person; In perception, Tiktok application influence viewers to purchase beauty products to boost their self- confidence; In lifestyle, Tiktok application influence the viewers who have their lifestyle viewed as a fashion to purchase beauty products. The result of the effectiveness of the Tiktok application in promoting beauty products to the millennials show that the packaging that they saw in TikTok influences their buying behavior. It was concluded that the appearance of promotion on TikTok greatly affected the purchasing behavior of millennials. The researchers recommend utilizing Tik Tok to purchase a beauty product by exploring the legitimacy of the beauty product by looking for different reviews and feedback from the users.
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