Factors affecting online shopping adoption among consumers in Tanza, Cavite / Louraine L. Armijo, Catherine Joy D. Mangayayam, and Ma. Shanelle B. Viray.
Material type:
TextPublisher: Rosario, Cavite : Cavite State University-CCAT Campus, 2017Description: x, 89 leaves : illustrations ; 28 cmSubject(s): Consumer behavior | Electronic commerce | Shopping -- Electronic commerceLOC classification: UM HF 5415.33 | Ar76 2017Summary: ARMIJO, LOURAINE L., MANGAYAYAM, CATHERINE JOY D., VIRAY, MA. SHANELLE B. Factors Affecting Online Shopping Adoption Among Consumers in Tanza, Cavite. Undergraduate thesis. Bachelor of Science in Business Management major in Marketing Management. Cavite State University- Rosario Campus, Rosario, Cavite. May 2017. Adviser. Mr. Arman M. Ambas.
The general objective of the study was to determine the factors affecting online shopping adoption among consumers in Tanza, Cavite. Specifically, the study aimed to: determine the profile of online shopping consumers in terms of age, gender, civil status and occupation; to identify the adoption rate of consumers involved in online shopping; to determine the advantages and disadvantages of purchasing online and to determine the reasons why or why not consumers adopted online buying.
There is a total of 200 participants who answered the questionnaire. All of them were residents of Tanza, Cavite and were randomly selected by the researchers. The researchers used descriptive method of research. The data were collected through primary and secondary data. Primary data came from the survey questionnaire and the secondary data came from books, articles and internet. After gathering data, the researchers analyzed the information by means of tallying the answers, getting the percentage and presented the results in tabular form for better understanding through the help of the assigned statistician.
Based on the data gathered by the researchers, majority of the respondents were female, single and were 16-25 years old. Most of the respondents were students and usually do shopping for a product weekly. Most respondents tried to visit an online shop and purchased online. Some of the respondents had not tried to purchase online because they were not sure with the quality. Most visited and purchased online shopping sites by like Lazada monthly, and their most purchased products bought online from shopping sites were clothes. The main reason why they purchased through online was because it is timesaving. When it comes to the factors considered by consumers in purchasing online, first through product information, they had an easier access to product information and specification. The respondents prefer a cheaper price. As to convenience, they prefer to have the flexibility of shopping hours. As to delivery time, respondents chose to purchase through online because they can spend more time on important things. As to quality, they consider the durability of the product. and lastly, through security, they prefer to have a secured payments method.
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Thesis/Manuscripts/Dissertations
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Cavite State University - CCAT Campus | Thesis/Manuscript/Dissertation | TH | UM HF 5415.33 Ar76 2017 (Browse shelf) | 1 | Available | T0003547 |
An Undergraduate Thesis (BSBM )-- Cavite State University-CCAT Campus, 2017.
Includes bibliographical references and appendices.
ARMIJO, LOURAINE L., MANGAYAYAM, CATHERINE JOY D., VIRAY, MA. SHANELLE B. Factors Affecting Online Shopping Adoption Among Consumers in Tanza, Cavite. Undergraduate thesis. Bachelor of Science in Business Management major in Marketing Management. Cavite State University- Rosario Campus, Rosario, Cavite. May 2017. Adviser. Mr. Arman M. Ambas.
The general objective of the study was to determine the factors affecting online shopping adoption among consumers in Tanza, Cavite. Specifically, the study aimed to: determine the profile of online shopping consumers in terms of age, gender, civil status and occupation; to identify the adoption rate of consumers involved in online shopping; to determine the advantages and disadvantages of purchasing online and to determine the reasons why or why not consumers adopted online buying.
There is a total of 200 participants who answered the questionnaire. All of them were residents of Tanza, Cavite and were randomly selected by the researchers. The researchers used descriptive method of research. The data were collected through primary and secondary data. Primary data came from the survey questionnaire and the secondary data came from books, articles and internet. After gathering data, the researchers analyzed the information by means of tallying the answers, getting the percentage and presented the results in tabular form for better understanding through the help of the assigned statistician.
Based on the data gathered by the researchers, majority of the respondents were female, single and were 16-25 years old. Most of the respondents were students and usually do shopping for a product weekly. Most respondents tried to visit an online shop and purchased online. Some of the respondents had not tried to purchase online because they were not sure with the quality. Most visited and purchased online shopping sites by like Lazada monthly, and their most purchased products bought online from shopping sites were clothes. The main reason why they purchased through online was because it is timesaving. When it comes to the factors considered by consumers in purchasing online, first through product information, they had an easier access to product information and specification. The respondents prefer a cheaper price. As to convenience, they prefer to have the flexibility of shopping hours. As to delivery time, respondents chose to purchase through online because they can spend more time on important things. As to quality, they consider the durability of the product. and lastly, through security, they prefer to have a secured payments method.
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