A preface to marketing management / J. Paul Peter, James H. Donnelly.
Material type:
TextPublisher: New York : McGraw-Hill Education, c2019Edition: Fifteenth edition, International editionDescription: xiv, 270 pages : illustrations ; 26 cmISBN: 9781260287257 Subject(s): Marketing -- ManagementLOC classification: HF 5415.13 | P48 2019Summary: The content of all formats are the same. Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fifteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
| Item type | Current location | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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Cavite State University - CCAT Campus | Book | GCS | CIR HF 5415.13 P48 2019 (Browse shelf) | 1 copy | Available | R0011584 |
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| CIR HF 5415.13 K68 2012 Marketing management / | CIR HF 5415.13 M37 2011 Marketing 10/11 : Annual editions / | CIR HF 5415.13 P47 2010 Basic marketing : a marketing strategy planning approach / | CIR HF 5415.13 P48 2019 A preface to marketing management / | CIR HF 5415.13 P75 2019 Essentials of marketing management / | CIR HF 5415.13 P75 2019 Essentials of marketing management / | CIR HF 5415.13 P75 2019 Essentials of marketing management / |
Includes bibliographical references and index.
The content of all formats are the same. Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fifteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
English text.
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