Marketing management / Philip Kotler, Kevin Lane Keller.
Material type: TextPublisher: Singapore : Pearson Education Asia Pte, Ltd., 2012Edition: Fourteenth edition.Global editionDescription: 679 pages: illustrations ; 28 cmISBN: 9789810696733 (Reprint)Subject(s): Marketing | Marketing -- Management | Business and ManagementLOC classification: CIR HF 5415.13 | K68 2012Item type | Current location | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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Book | Cavite State University - CCAT Campus | Book | GCS | CIR HF 5415.13 K68 2012 (Browse shelf) | 1 | Available | R0010822 |
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CIR HF 5415.13 C36 2008 Basic marketing : a global-managerial approach / | CIR HF 5415.13 E36 2020 Entrepreneurship marketing : principles and practice of SME marketing / | CIR HF 5415.13 I23 2019 Marketing management / | CIR HF 5415.13 K68 2012 Marketing management / | CIR HF 5415.13 M37 2011 Marketing 10/11 : Annual editions / | CIR HF 5415.13 P47 2010 Basic marketing : a marketing strategy planning approach / | CIR HF 5415.13 P48 2019 A preface to marketing management / |
Includes bibliography and index.
In English text.
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