Consumer behavior / Leon G Schiffman; Leslie L Kanuk; Joseph Wisenblit.
Material type:
TextPublisher: Singapore : Pearson Education Asia Pte Ltd., c2012Edition: Tenth editionDescription: xviii, 518, [54] pages : 29 cmISBN: 9789810696016Subject(s): Consumer behavior | Consumer behavior, Motivation research (Marketing) | LOC classification: CIR HF 5415.3 | Sc35 2012Summary: Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavi∨ Consumer Perception; Consumer Learning; Consumer Attitude Formation and Chan≥ Communication and Consumer Behavi∨ The Family and Its Social Class Standing; Influence of Culture on Consumer Behavi∨ Subcultures and Consumer Behavi∨ Cross Cultural and Global Consumer Behavi∨ Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing
For readers interested in studying consumer behavior and/or marketing.
| Item type | Current location | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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Cavite State University - CCAT Campus | Book | GCS | CIR HF 5415.3 Sc35 2012 (Browse shelf) | c.1 | Available | R0010816 | |
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Book
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Cavite State University - CCAT Campus | Book | GCS | CIR HF 5415.3 Sc35 2012 (Browse shelf) | c.2 | Available | R0010817 |
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| CIR HF 5415.2 B46 2018 Marketing research : planning, process, practice / | CIR HF 5415.2 B67 2020 Basic marketing research : customer insights and managerial action / | CIR HF 5415.3 Sc35 2012 Consumer behavior / | CIR HF 5415.3 Sc35 2012 Consumer behavior / | CIR HF 5415.13 C36 2008 Basic marketing : a global-managerial approach / | CIR HF 5415.13 E36 2020 Entrepreneurship marketing : principles and practice of SME marketing / | CIR HF 5415.13 I23 2019 Marketing management / |
Includes bibliographical references and index.
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavi∨ Consumer Perception; Consumer Learning; Consumer Attitude Formation and Chan≥ Communication and Consumer Behavi∨ The Family and Its Social Class Standing; Influence of Culture on Consumer Behavi∨ Subcultures and Consumer Behavi∨ Cross Cultural and Global Consumer Behavi∨ Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing
For readers interested in studying consumer behavior and/or marketing.
In English text.
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