TY - BOOK AU - Arenas, Chester Dave G., author. TI - Entrepreneurship in tourism and hospitality industry SN - 9786218179073 AV - F G 155.A1 A74 2022 PY - 2022/// CY - Manila PB - Edric Publishing House KW - Tourism KW - Management KW - Entrepreneurship KW - Hospitality industry KW - Environmental economics N1 - Includes bibliography; Unit 1 : Introduction Chapter 1 : Introduction to entrepreneurship Chapter 2 : The role of entrepreneurship in hospitality and tourism industry Unit 2 : Business Plan Chapter 3 : Developing a business plan Chapter 4 : Market analysis Chapter 5 : Marketing strategies Unit 3 : Business implementation Chapter 6 : Starting and operating a business Chapter 7 : Introduction to bookkeeping Chapter 8 : Financial statement analysis; For BSHRM ER -