TY  - BOOK
AU  - Arenas, Chester Dave, author.
TI  - Tourism and hospitality marketing
SN  - 9786218179158
AV  - F G 155.A1 A74t 2021
PY  - 2021///
CY  - Manila
PB  - Edric Publishing House
KW  - Tourism
KW  - Marketing
KW  - Hospitality industry
N1  - Includes bibliography; Chapter 1 : An overview of marketing in the hospitality industry
Chapter 2 : Marketing environment and SWOT analysis
Chapter 3 : The marketing strategy & the role of marketing in hospitality industry
Chapter 4 : The marketing management process
Chapter 5 : Product mix
Chapter  6 : Price mix
Chapter 7 : Place mix
Chapter 8 : Promotions mix; For BSHRM
ER  -