Heritage tourism /
Angelie Marie L. Vizconde, Jefferson S. Marcelo, and Mark Angelo Q. Paraiso.
- Manila : Edric Publishing House, c2021.
- 77 pages : illustrations ; 25 cm.
Includes bibliography.
Chapter 1 : Introduction to heritage & tourism Chapter 2 : Concepts of cultural tourism Chapter 3 : Sustainability and heritage tourism Chapter 4 : The festival life cycle and tourism strategies Chapter 5 : Intangible heritage and its management Chapter 6 : Branding and marketing heritage tourism Chapter 7 : Principle for successful and sustainable cultural heritage tourism