TY - BOOK AU - Vizconde, Angelie Marie l., author. AU - Marcelo, Jefferson S., author. AU - Paraiso, Mark Angelo Q., author. TI - Heritage tourism SN - 9786218179653 AV - F G 156.5 V59 2021 PY - 2021/// CY - Manila PB - Edric Publishing House KW - Heritage tourism N1 - Includes bibliography; Chapter 1 : Introduction to heritage & tourism Chapter 2 : Concepts of cultural tourism Chapter 3 : Sustainability and heritage tourism Chapter 4 : The festival life cycle and tourism strategies Chapter 5 : Intangible heritage and its management Chapter 6 : Branding and marketing heritage tourism Chapter 7 : Principle for successful and sustainable cultural heritage tourism; For BSHRM ER -