Professional salesmanship /
Ingram, Thomas N. [and four others].
- Philippine edition.
- [Singapore]; Manila, Philippines : Cengage Learning; C & E Publishing, Inc. c2017.
- v,163 pages : illustrations ; 25 cm.
Chapter 1 : Building trust and sales ethics Chapter 2 : Understanding buyers Chapter 3 : Strategic prospecting and preparing for sales dialogue Chapter 4 : Planning sales dialogues and presentations Chapter 5 : Sales dialogue : creating and communicating value Chapter 6 : Addressing concerns and earning commitment Chapter 7 : Adding value : self-leadership and teamwork