TY  - BOOK
AU  - Iacobucci, Dawn, author.
TI  - Marketing management
SN  - 9789814839792 (reprint)
AV  - CIR HF 5415.13 I23 2019
PY  - 2019///
CY  - Boston, MA
PB  - Cengage Learning
KW  - Marketing
KW  - Management
N1  - Includes index; Part 1 : Marketing strategy
Part 2 : Product positioning
Part 3 : Positioning via price, place and promotion
Part 4 : Positioning : assessment through the customer lens
Part 5 : Capstone
ER  -