Marketing /
William M. Pride, O. C. Ferrell.
- 2020 edition.
- Boston, Massachusetts : Cengage Learning, Inc., c2020.
- xxvii, 692 pages : color illustrations ; 28 cm
Includes bibliographical references and index.
Part 1 : Marketing Strategy and Customer Relationships Part 2 : Environmental Forces and Social and Ethical Responsibilities Part 3 : Marketing Research and Target Market Analysis Part 4 : Buying Behavior, Global Marketing, and Digital Marketing Part 5 : Product Decisions Part 6 : Distribution Decisions Part 7 : Promotion Decisions Part 8 : Pricing Decision