TY  - BOOK
AU  - Pride, William M., author.
AU  - Ferrell, O.C., author.
TI  - Marketing
SN  - 9780357033791
AV  - HF 5415 P75 2020
PY  - 2020///
CY  - Boston, Massachusetts
PB  - Cengage Learning, Inc.
KW  - Marketing
N1  - Includes bibliographical references and index; Part 1 : Marketing Strategy and Customer Relationships 
Part 2 : Environmental Forces and Social and Ethical Responsibilities
Part 3 : Marketing Research and Target Market Analysis
Part 4 : Buying Behavior, Global Marketing, and Digital Marketing
Part 5 : Product Decisions
Part 6 : Distribution Decisions
Part 7 : Promotion Decisions
Part 8 : Pricing Decision
ER  -