De Chavez, Roberto G., author.
Principles of marketing /
Roberto G. De Chavez.
- Mandaluyong City : Books Atpb. Publishing Corp., c2021.
- x, 230 pages : 23 cm
Includes bibliographical references.
Part 1 : Marketing and marketing plan
Chapter 1 : Introduction
Chapter 2 : Strategic planning
Chapter 3 : Marketing research
Part 2 : Buyers and markets
Chapter 4 : Marketing environment
Chapter 5 : Consumer behavior
Chapter 6 : Market segmentation, targeting and positioning
Part 3 : The marketing mix
Chapter 7 : Products
In English text.
9786214091638
Marketing.
F HF 5415 / D43 2021