TY  - BOOK
AU  - De Chavez, Roberto G., author.
TI  - Principles of marketing
SN  - 9786214091638
AV  - F HF 5415 D43 2021
PY  - 2021///
CY  - Mandaluyong City
PB  - Books Atpb. Publishing Corp.
KW  - Marketing
N1  - Includes bibliographical references; Part 1 : Marketing and marketing plan
Chapter 1 : Introduction
Chapter 2 : Strategic planning
Chapter 3 : Marketing research
Part 2 : Buyers and markets
Chapter 4 : Marketing environment
Chapter 5 : Consumer behavior
Chapter 6 : Market segmentation, targeting and positioning
Part 3 : The marketing mix
Chapter 7 : Products
ER  -