TY  - BOOK
AU  - Serrano, Prof. Angelita Ong Camilar, author.
TI  - Principles of marketing
SN  - 9789719654308
AV  - F HF 5415 S47 2021
PY  - 2021///
CY  - Intramuros, Manila
PB  - Unlimited Books Library Services & Publishing Inc.
KW  - Marketing
N1  - Kto12  BEC ABM Strand; Includes bibliographical references; Chapter 1 : Marketing Principles and Strategies
Lesson 1 : Marketing and Its Traditional Approaches
Lesson 2 : Goals of Marketing
Lesson 3 : Contemporary Approaches to Marketing
Chapter 2 : Customer Relationship : Customer Service
Lesson 1 : Relationship Marketing
Lesson 2 : Customer Value
Lesson 3 : Customer Relationship Development Strategies
Lesson 4 : Customer Service Strategy in the Philippine Business Enterprise
Chapter 3 : Market Opportunity Analysis and Consumer Analysis
Lesson 1 : Strategic Marketing vs. Tactical Marketing
Lesson 2 : The Marketing Environment
Lesson 3 : Marketing Research
Lesson 4 : Consumer and Business Analysis
Lesson 5 : Marketing Segmentation, Targeting and Positioning
Chapter 4 : The Marketing Mix
Lesson 1 : Product
Lesson 2 : Pricing
Lesson 3 : Distribution
Lesson 4 : Promotion
Chapter 5 : Managing the Marketing Effort
Lesson 1 : Market Analysis and Planning
Lesson 2 : Marketing Implementation and Control
Chapter 6 : Workshop and Presentation of Marketing Plan
Lesson 1 : Writing and Presenting a Marketing Plan
ER  -