Tourism and hospitality marketing /
Maria Criselda G. Gatchalian-Badilla.
- Revised edition.
- Manila : Rex Book Store, c2021.
- xii, 225 pages ; 26 cm.
- (HRM-TOURISM series) .
Outcomes-Based Education (OBE).
Includes bibliographical references.
Chapter 1 : Introduction to tourism and hospitality marketing Chapter 2 : The tourist market and segmentation Chapter 3 : Tourism and consumer behavior Chapter 4 : The marketing plan Chapter 5 : The tourism and hospitality product Chapter 6 : Pricing in tourism and hospitality Chapter 7 : Promotional tools : advertising, direct marketing, personal selling, public relations, and sales promotions Chapter 8 : Digital marketing Chapter 9 : Distribution channels in the tourism and hospitality industry Chapter 10 : Destination branding and marketing Chapter 11 : Relationship marketing Chapter 12 : Tourism an hospitality marketing and its future