TY  - BOOK
AU  - Badilla, Maria Criselda G., author.
TI  - Tourism and hospitality marketing
T2  - (HRM-TOURISM series)
SN  - 9786210427509
AV  - F G 155.A1 B33 2021
PY  - 2021///
CY  - Manila
PB  - Rex Book Store
KW  - Tourism
KW  - Marketing
KW  - Hospitality industry
N1  - Outcomes-Based Education (OBE); Includes bibliographical references; Chapter 1 : Introduction to tourism and hospitality marketing
Chapter 2 : The tourist market and segmentation
Chapter 3 : Tourism and consumer behavior
Chapter 4 : The marketing plan
Chapter 5 : The tourism and hospitality product
Chapter 6 : Pricing in tourism and hospitality
Chapter 7 : Promotional tools : advertising, direct marketing, personal selling, public relations, and sales promotions
Chapter 8 : Digital marketing
Chapter 9 : Distribution channels in the tourism and hospitality industry
Chapter 10 : Destination branding and marketing
Chapter 11 : Relationship marketing
Chapter 12 : Tourism an hospitality marketing and its future
ER  -