Kostelijk, Erik, author. <br/><br/>
Brand positioning :  connecting marketing strategy and communications / 
Erik Kostelijk and Karel Jan Alsem. 
 - London; New York, New York :  Routledge,  c2020. 
 - vii, 254 pages :  illustrations ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part I : Foundations<br/>Part II : The creation of the brand positioning strategy<br/>Part III : The implementation of the brand positioning strategy 
<br/><br/><br/>In English text. 
<br/><br/><label>ISBN: </label>9780367250195 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing).<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HF 5415.1255  / K67 2020